Gain Clients With Promotional Products

The facts clearly state that promotional products attract and keep more clients than any other method. Let’s say that you give out one hundred pens at any trade show or exposition. If half of those pens draw a client your way, you have gained fifty new clients.

If those same fifty clients tell their friends and family, word of mouth can bring you hundreds of new customers. If all fifty clients were to tell three family members or friends, that would be 150 potential new clients. A shipment of personalized pens averages around $100. Paying $100 and gaining 150 new clients is well worth the money.

Statistics show that clients are almost twenty times more likely to give repeat business to a company that gives out promotional items periodically. Those same promotional products can increase customer satisfaction by twenty-five to thirty percent. Promotional items excel at creating happy clientele who return year after year.

The key to success with promotional items is to choose items that people can use and remember. Key rings, pens, calculators, t-shirts, and flashlights are all memorable items. Be careful with calendars, many companies give them out now and people become overloaded with them. If this happens, the customer is more likely to pick the most attractive calendar, and you may not want to risk that. If your calendar is not as good as others are, your calendar will wind up in the trash.

You can tie-in promotional items with normal sales. For example, if you own a bookstore, you could offer a free clip on book light to anyone who spends $20 or more. This will draw in business, while satisfying a customer with free promotional products. The owner of a sports shop could offer a free water bottle with the purchase of quality running shoes. A car dealership can offer free seat covers with the purchase of a new car. People enjoy receiving free items, so use this to your advantage.

Promotional products can also be offered in a raffle. Give raffle tickets to anyone who buys a product from your company. Then on a set day, draw a winner or winners and give high-quality promotional items to those people. They are certain to brag about it to their friends and family, and that spreads the word of mouth even more.

By using promotional items to your benefit, you can increase business by a high percentage. People crave free items, and these promotional products can reach hundreds of new clients. It’s more than worth it.